American Express and foursquare landed at South by Southwest with a groundbreaking idea: Close the loop between digital networking and customer spending behavior… Check in with merchants on foursquare and American Express will give you cash back on your purchases.
Theo and Sebastian helped American Express bring this to a street level with a collection of eye-catching collateral, including an indestructible credit card-size information booklet, buttons, shirts, digital presentations, screen savers and even cocktail napkins.
FIND OUT MORE ON FOURSQUARE • READ ABOUT IT ON MASHABLE
…I’m not. If you absolutely can’t help it, then here’s where you can find out about our experience and credentials, and maybe a little bit about why we’re working together.
THEO AND SEBASTIAN
We help businesses articulate their offering and achieve results. Our ethic is rooted in knowing our customer, then delivering clear communications, a strong brand presence, and inspired design.
We make things. Like a virtual corporate headquarters for American Express. Or a major redesign of print and digital platforms for The Hollywood Reporter. Or launch brands and design new products like our work for Stayhealthy.
We are a collective of designers, strategists and developers based in Brooklyn. Our principals work directly with our clients, dedicating themselves to their goals and long-term success. We become a partner, lending our passion for innovation, communication and visual acuity to your business and customer experience.
THEO FELS
Designing publications and web sites for prominent news, corporate and media/entertainment clients, Theo is highly regarded for his adroit use of design to intensify communications impact and address critical business issues.
A seasoned digital news designer, Theo directed the online redesigns of the Independent newspapers in Ireland, England, Australia, South Africa and New Zealand.
He also redesigned chron.com, the web site of the Houston Chronicle as well as Rumbo and La Voz, both high-end Spanish-language newspapers.
His other media and entertainment clients have included Bloomberg.com, The New York Sun, CondéNet, MSNBC, MTV, HBO, Newsweek, Metro Newspapers, AOL and Univision.
During Theo’s 20+ years as an art director and a designer, he has led publication, multimedia and annual report engagements for IBM, American Express, and Memorial Sloan-Kettering
Theo and Sebastian are often found posing for portraits outside their studio in Brooklyn.
SEBASTIAN KAUPERT
Sebastian designs across media and practices, with a focus on branding and business.
He has developed identities, consumer advertising, editorial design, online advertising, corporate sites, application interfaces, and intranets for brands like American Express, BMW, Condé Nast, Evian, IBM, Mastercard, MSNBC, Nickelodeon, Novartis, Pfizer, Simon & Schuster, Verizon, Viacom, Volvo, and UPS.
  Sebastian served on the board of AIGA’s New York Chapter, and has been teaching communication designers at Pratt Institute for over 13 years, including classes on social media and business practice.
  He received an MA in Graphic Design from the Pforzheim School of Design in Germany, with Marketing Communication Credits from the Pforzheim School of Business. In 2003, he completed an Executive Program, Business for Design Leaders, at Harvard Business School.

TOTALLY CROSS-PLATFORM
Razorfish, one of the largest multimedia agencies in the U.S. asked us to lead the design pitch, then consult and art direct a top-to-bottom print and digital content and design re-think for The Hollywood Reporter. The result: a consumer engaging, industry leading weekly magazine, website and iPad app. Check them out for yourself!
VISIT HOLLYWOODREPORTER.COM • SUBSCRIBE TO THE MAGAZINE • DOWNLOAD THE IPAD APP









