location + loyalty

American Express and foursquare landed at South by Southwest with a groundbreaking idea: Close the loop between digital networking and customer spending behavior… Check in with merchants on foursquare and American Express will give you cash back on your purchases.

Theo and Sebastian helped American Express bring this to a street level with a collection of eye-catching collateral, including an indestructible credit card-size information booklet, buttons, shirts, digital presentations, screen savers and even cocktail napkins.

FIND OUT MORE ON FOURSQUAREREAD ABOUT IT ON MASHABLE
Bios

He’s German

…I’m not. If you absolutely can’t help it, then here’s where you can find out about our experience and credentials, and maybe a little bit about why we’re working together.

 

THEO AND SEBASTIAN

We help businesses articulate their offering and achieve results. Our ethic is rooted in knowing our customer, then delivering clear communications, a strong brand presence, and inspired design.

 

We make things. Like a virtual corporate headquarters for American Express. Or a major redesign of print and digital platforms for The Hollywood Reporter. Or launch brands and design new products like our work for Stayhealthy.

 

We are a collective of designers, strategists and developers based in Brooklyn. Our principals work directly with our clients, dedicating themselves to their goals and long-term success. We become a partner, lending our passion for innovation, communication and visual acuity to your business and customer experience.

THEO FELS

Designing publications and web sites for prominent news, corporate and media/entertainment clients, Theo is highly regarded for his adroit use of design to intensify communications impact and address critical business issues.

     A seasoned digital news designer, Theo directed the online redesigns of the Independent newspapers in Ireland, England, Australia, South Africa and New Zealand.

He also redesigned chron.com, the web site of the Houston Chronicle as well as Rumbo and La Voz, both high-end Spanish-language newspapers.

     His other media and entertainment clients have included Bloomberg.com, The New York Sun, CondéNet, MSNBC, MTV, HBO, Newsweek, Metro Newspapers, AOL and Univision.

     During Theo’s 20+ years as an art director and a designer, he has led publication, multimedia and annual report engagements for IBM, American Express, and Memorial Sloan-Kettering

 

Theo and Sebastian are often found posing for portraits outside their studio in Brooklyn.

SEBASTIAN KAUPERT

Sebastian designs across media and practices, with a focus on branding and business.

      He has developed identities, consumer advertising, editorial design, online advertising, corporate sites, application interfaces, and intranets for brands like American Express, BMW, Condé Nast, Evian, IBM, Mastercard, MSNBC, Nickelodeon, Novartis, Pfizer, Simon & Schuster, Verizon, Viacom, Volvo, and UPS.

      Sebastian served on the board of AIGA’s New York Chapter, and has been teaching communication designers at Pratt Institute for over 13 years, including classes on social media and business practice.

      He received an MA in Graphic Design from the Pforzheim School of Design in Germany, with Marketing Communication Credits from the Pforzheim School of Business. In 2003, he completed an Executive Program, Business for Design Leaders, at Harvard Business School.

redesign

Totally Hollywood Baby

 

TOTALLY CROSS-PLATFORM

Razorfish, one of the largest multimedia agencies in the U.S. asked us to lead the design pitch, then consult and art direct a top-to-bottom print and digital content and design re-think for The Hollywood Reporter. The result: a consumer engaging, industry leading weekly magazine, website and iPad app. Check them out for yourself!

 

VISIT HOLLYWOODREPORTER.COMSUBSCRIBE TO THE MAGAZINEDOWNLOAD THE IPAD APP

 

how does this, become this?download our process

from bad to good

 

website design

Headquarters

American Express welcomes you to their new corporate HQ.

 

 

Corporate headquarters are no longer built out of bricks and mortar. They’re built for your phone, for your browser, for your tablet, and they’re build exactly where the customer is: everywhere. For American Express it’s also a place where the customer is invited to join the conversations that are knocking around the office, watch the company innovate, grow, and do what American Express does best: Serve the customer.

VISIT ABOUT AMERICAN EXPRESS

 

What Makes This Picture Worth Millions?

 

 

 

The ability to communicate what a groundbreaking business can achieve. Stayhealthy had an outstanding product, a breakthrough approach to monitoring health, and a platform for fully integrating fitness and health management from consumers to providers.…

But extraordinary growth requires funding, something hard to come by in the depth of the financial crisis. In a matter of weeks we created an intuitive health monitoring interface that presents personal data in an easy to use dashboard format. It conveyed the potential of the platform, and, more importantly, the remarkable business opportunity for Stayhealthy. And it helped to convince clients, partners, and investors.

 

FIND OUT MORE ON STAYHEALTHY.COM

 

 

Before we were us

We were very busy. Here are a few early sites that cover some good territory. Theo redesigned the Irish and London Independent in 2007. In 2009 Sebastian turned a bricks and mortar jewelry business into a successful e-commerce site, and together, Theo designed and Sebastian art directed the food and health site NutritionData.  

 

 

View: Aaron Faber